Anthem has likely cracked $100 million in digital revenue but who really knows

Anthem has likely cracked $100 million in digital revenue but who really knows

There's too much we don't know

That's the figure that analyst firm reports. By SuperData's estimates, has made more than $100 million on consoles, giving it "an above-average download rate." Additionally, has made an estimated $3.5 million from in-app purchases on PlayStation 4 and Xbox One.Here's a statistic that isn't necessarily indicative of performance or success or profit: BioWare's has probably topped $100 million in digital revenue since its February 22 launch.

There are a few reasons this doesn't really matter. First, and maybe most important, market research firms are imperfect. They rely on sample sizes, educated guesses, and trends to form conclusions. It may not be wrong information but it's probably imprecise information. We don't know what kind of access SuperData has. Saying that is somewhere around $100 million digitally on two of three platforms paints an incomplete (and possibly skewed) picture of what's really happening.

But, we also don't necessarily know what EA expects of  -- and the publisher is the one who determines if a game is a financial success. In Febr. although it didn't attach a revenue figure. So, we don't know how many lifetimes sales  is sitting at, how many hundreds of millions of dollars that has generated, or how EA feels about it all. All these variables and so few answers.

Ultimately, SuperData report is kind of worthless. So why did I write this post? I'm not sure!